The success of a number of projects that contract American Indians to grow and supply hemp to product producers is encouraging more market players to consider the positive public rating of the triple bottom line; people, profit and planet. Hemp Industrial Daily reports that the projects, although taking longer to procure, are carefully created to ensure that farmers are paid a fair and consistent price.
Andrei McQuillan, global head of sales and marketing at EcoGen Biosciences, one of the companies working on a deal, said that cultivating hemp not only provided income and industries for people living on tribal lands but that the end product could also assist with some of the social and cultural ills plaguing these communities. The same model could work well in South Africa, where traditional agrarian cultures have been growing cannabis plants for centuries. It is not the easiest route but it it’s the ethical one, and it that brings sustainability and responsibility from plant to bottle.
